Cambridge English gets new rebrand

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The corporate’s Cambridge English {Qualifications}, programs, help and digital sources will come underneath Cambridge’s new look. The brand new model will give the organisation a “robust, single identification going ahead”, in keeping with international managing director for English, Francesca Woodward.

“Final yr we mixed our publishing and evaluation operations and now our group works much more carefully collectively to ship the perfect options for English language learners and lecturers worldwide,” she stated in an announcement.

“Prior to now learners and lecturers have taken exams, used textbooks and digital sources from totally different elements of our Cambridge household, and our new single model for English brings all of this collectively underneath one roof.

“It helps us to indicate the world that we create unique learning and assessment experiences that might solely come from Cambridge.”

The rebrand can be a “gradual course of”, with Cambridge promising to work with companions to “take the transition to its new look step-by-step”.

“As a part of our dedication to the setting we’re not asking our companions and distributors all over the world to throw away present branded supplies,” Woodward added.

“We wish them to take a step-by-step method to the transition to our new Cambridge model for English.”

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